France – the world’s most popular MICE destination

France’s popularity as a leading MICE destination is based on its combination of uncopyable competitive advantages. The large selection of suitable hotels combined with the world’s best gastronomic offerings. Breathtaking event locations, enchanting landscapes combined with the famous French way of life (French Touch) seem to be the magical formula for successful meetings, incentives, conventions and exhibitions.

MICE hotspot is still Paris. The French capital is constantly changing and becoming more and more attractive. In the latest report from the International Convention and Congress Association (ICCA), Paris was named the world’s top destination for international conferences. In order to consolidate Paris’ role as a leading MICE city, the Paris Convention Center was inaugurated in November 2017. This new and exciting venue offers modern and bespoke spaces for conferences of all sizes. What is now Europe’s largest congress center is only 15 minutes away from the Eiffel Tower.

In addition to the Paris Convention Center, other major projects were launched. It was only in 2015 that the new Philharmonie de Paris, a masterpiece by star architect Jean Nouvel, opened with the largest concert hall in the French capital. In 2014, “Le vaisseau de verre”, in German: “The Glass Ship”, opened in the Bois de Boulogne. The building, designed as a private museum, has eleven galleries on 11,000 square meters, an auditorium with 400 seats, several terraces with views over the capital and la Defense.

DMC Europa has experience in implementing MICE and DMC projects in France. The multilingual team takes care of all the details on site. With DMC Europa your event in France will be a great experience.

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